Monday, August 27, 2007
The perfect help wanted ad.
Guy Kawasaki has a nice breakdown of the typical ads you see for the biz. It’s on Craigslist but really, all job boards do it. Monster, Careerbuilder, CA’s board, etc. They want 20 years worth of experience while only paying for one to two. Nice. Always kills me when you scan ads and see requirements that say you must be expert in every software package out there, but oh by the way, we won’t pay much for those skills.
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3 comments:
Dang. I thought you said he had a nice breakdown over typical ads. I was hoping for rant and rave.
There seem to be a lot of companies asking for way too much, and a lot of candidates willing to put in way too little. I guess the moral is to advertise in very specific markets, where you know qualified people hang out.
Lol, sorry. Yeah, shoulda specified. Guy doesn't rant like that.
Here's a funny ad for an ad agency:
http://branddna.blogspot.com/2007/08/cando-art-directors-read-copy.html
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