Angela at Adrants has a good post about the problems between creative and search and how they need to work together under one roof. I’d add that the DNA of an agency is as critical as anything to shaping this relationship. If you’re all search, all the time, then creatives in that shop don’t stand a chance, and vice-versa. It starts with the core of what your agency is. Why make it something it’s not.
Tags: ad:tech Chicago
Tuesday, August 7, 2007
Subscribe to:
Post Comments (Atom)
1 comment:
I'll be anonymous for this comment, but you may know me as Inconsiderate Asshole™.
I was the sole creative (and therefore pretty much the CD)in a almost exclusively search firm. In one week as a temp at my local newspaper's Creative Services department, I've done more creative work than I did in two years at that firm.
Post a Comment