Sproose, aka, not another social media thingy.

Yes, I used the word thingy. I’m posting this from the parking lot of an Indiana Days Inn as I mooch internet, so I’m a little, uh punchy; bare with me. Saw this on LifeHacker. Looks like a new search engine that gathers the most popular relevant user-generated blah blah results. Only thing that got me about this, besides the name for yet another soon-to-be ipo-driven dot com, is this reliance lately on the number of votes or frequency viewed that something needs in order to be the basis of the app. Yes, that’s life–the popular people win out, but that’s not what I’m saying. When a search app comes out that really gathers together from all over what people are thinking and feeling–not just the most of something–then you’ll have a more accurate picture of thoughts out there and an app that brands can really use to their benefit. For now, you’ll just have to keep scanning the web by hand or reading epinions.com for what people think of your product. Told you I was punchy.