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Friday, August 24, 2007

We need new words that buzz.

Every day now it seems like we’re removing ourselves further away from what should be the simple act of communicating. Things should be getting easier, no? Take buzz words. Forget SYNERGISTIC, VIRAL and the like, we need new stuff to feel even more detached from each other. Next-gen level verbiage that almost does what you think it sounds like it could, even if you don’t understand it. Phrases like COMMUNITY INFORMATICS aka, the study of something that sounds really important as it relates to people living together involving location-based services.

Nah, I’m just going to stick with COOL, AWESOME and DAMN!.

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2 comments:

Anonymous said...

At the end of the day we all have to think outside the box and get on the same page to become more customer centric vis a vis communication. If we can break through the clutter, this strategy can absolutely challenge the paradigm. At the end of the day it's up to us, right here, right now to innovate a more authentic way of communicating. I truly believe, in my heart, it can be done.

Irene Done said...

Tara: Sounds like a win-win. To your point, if we can be more agile -- more responsive -- I think we can ideate a solution or two that will have authenticity baked right in. Agreed?