Ok, got this spot for Mama Lucia meatballs sent to me. (Normally, I jump on these type of target-rich spots like a pirana, but I’m showing a small brand some love. Be gentle, people, we’ve all produced these kind of spots.) Forgetting that it’s meatballs, I like that a small brand can get on TV without having to go the full :30 second route. A few serving suggestions next time for brands like this: put your spots on YouTube and then link to them off your website. Increases brand exposure and makes the PR process easier. Plus, update your site so that it’s more than just a glorified product spec sheet.
Monday, September 24, 2007
The :10 second meatball.
Ok, got this spot for Mama Lucia meatballs sent to me. (Normally, I jump on these type of target-rich spots like a pirana, but I’m showing a small brand some love. Be gentle, people, we’ve all produced these kind of spots.) Forgetting that it’s meatballs, I like that a small brand can get on TV without having to go the full :30 second route. A few serving suggestions next time for brands like this: put your spots on YouTube and then link to them off your website. Increases brand exposure and makes the PR process easier. Plus, update your site so that it’s more than just a glorified product spec sheet.
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