Looks like the lab theme is not quite dead, certainly not the caveman theme. I saw a spread for Comcast (view here) and figured the microsite would play off it. Nope. The ad is actually more interesting. You’d expect to find all the sections in that ad on the site, but all you get is a film with no interface control whatsoever and shaky camera movement on one of the close-ups. I’m paying them enough each month, Comcast can afford a better tripod. The Caveman theme in the ad becomes extinct on the site too. I think since pretty everyone from Ford to Schick has a lab theme, that could become extinct here too and I’d be okay with that.
Tags: Comcast
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