Over on iFilm, Hanes and SPike TV want you to upload a video in their Quest For Comfort contest about how Hanes makes you comfortable. Did you say cash? I sure did, try $5,ooo big ones. Judging from the rules though, good luck making anything creative. I know brands are leary of the type of submissions they’ll get from the public, but the myth of ‘consumer’ generated content will continue until people have freedom to do what they want with the brand in contests like this. (On a side note, neither this or the Axe contest were mentioned at all on their respective brand’s main websites. Why would you miss a chance to get the word out like that?)Tags: Quest For Comfort, Hanes
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