Interesting spot that drives you to the website. Clean with animated type. Problem is, will it be enough to overcome the fact that their products are only full of ‘value’–read: gadgets people love–but aren’t really there yet in terms of overall quality? I have a 2004 Toyota Camry and a 2004 Kia Sedonna, (and before that briefly drove a 95 Hyundai), so people complaining about my bitching can stfu. I’ve paid my money and am living the advertising dream that is Kia’s Power To Surprise. The cars are getting there–almost. I do like the ads and the attempt at an elevation of the brand image though.
Tags: Toyota Camry, Kia, Hyundai
Wednesday, September 12, 2007
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