Setting aside the fact that the floodgates are now open for brands to take over YouTube, here’s what the fast food industry playbook for 2007 appears to be: let’s just all do weird shit. BK did it first with Subservient, so let’s copy them, right? Maybe some of it will work. Maybe some of it won’t. Doesn’t matter. Let’s just try anything. So go to this contest page on YouTube and watch Napolean Quarter Pounder dude change into shorts. You could win stuff. Oh, and because the MD–yeah that’s right, I said ‘the MD’–has become all things to all demos, read the comments and see just how much the masses really are ‘Lovin’ It.’How long before the pendulum swings back towards normal though.
Tags: Dollar Menunaire, BK, McDonald’s, The Savvies
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