The NetZero and Netflix :05 experiment?

Friend of the show Zeke caught what he swears was a :05 spot on Rescue Me last week. I watched the repeat a few days later and saw one as well, only for NetZero this time. This was a logo and url similar to the pic that held for :05 seconds. (Zeke says the NetFlix was just their logo, a url with a VO: “Five bucks!” End.) Maybe they were playing around with remnant space in the schedule? It also didn’t seem like an accident where sometimes you begin to see the start of a spot, then another one comes on. Either way, I think it’s cool to mess with the :15 and :30 mindset viewers are so used to. You hear about shifting time and stuff like this is one way to do that. Is TV so desperate for revenue that they will now start doing more of this rather than lose revenue on any leftover space?

The other thing at work here is that this plays up on my dumbass brilliant Super Bowl idea. The basis for it being that once your brand is established and its image linked in peoples’ minds, you don’t have to do much to reach them. Show a logo is all. (You’ll save a lot on production, drive web traffic and still get awareness, even wtf? awareness.) Can’t have everyone doing it though because then it’ll just become more of the same white noise consumers gloss over, but for now it could work in the right places and for the right brand needing to wake things up.

Tags: Netflix, NetZero