advertising and other stuff. no, really.



Monday, September 17, 2007

The truth hurts.

Eventually, life disappoints. The myth of Santa. Can’t sleep until noon after graduating college. Pro sports is just a business. Bon Jovi keeps releasing records. And now, add to those crushed dreams the real identities of the classmates.com people and what really became of them. He’s Bryce Lane and she’s L.A. Smith. Where they ended up is actually less interesting than the various scenarios I and others had imagined for them. Seeing their ads 24/7, it’s almost like I’ve known them forever. However, I never really did buy their story: Married? Seven kids?

Right.

Instead, I though maybe she’d gone into some cult and forced into, well, let’s just say it wasn’t pretty. Maybe he’d become a lobbist for big tobacco having served time at a Club Fed for lying to Congress. The truth though would be far less intriguing. He’s a banker and she’s an editor. And because I’m all brand like that, why not work out a promotion with reunion.com to tell their story. People could submit clips of themselves trying to match those yearbook pics. The loser user-generated possibilities are endless.

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