This keeps up, he’ll need his own column over there. Lest you think all he does is drop f-bombs, check out his take in Advertising Age on motivational research being less than it’s cracked up to be. He has a another book coming out called The Ubiquitous Persuaders featuring more of this topic, but for now as he would say, get your arse the fuck over there and read it already.
Tags: The Ubiquitous Persuaders
Monday, September 10, 2007
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