Hey, anybody can critique a new Dove campaign. Takes a real blogger though to go after banner ads. Yeah, I said it. Easy when the writin’s this good though. You’ll be Green with Emmy when you check out their blog too. I have to give them credit for at least getting one going, but c’mon, did PR and legal have to write every post? I’m sure SmartStrand® with DuPontTM Sorona® absolutely kicks ass. (Still, what blogger uses an ‘®’ or ‘TM’ like that unless legal told them to, or, it’s an A-Hole™ like me making fun of those who do.)
Instead, let’s hear real stories. Like how your scientists almost burnt the lab down one day, all because they left a torch on too long while out back jumping robots over human burms formed by the rookie scientists. Or, just how long can a body lie on the floor before the stain becomes permanent. You know, stuff like that. Why do brands like these make this shit so boring? Less spec sheet, more MythBusters next time.
(Click to enlarge the goodness.)
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