advertising and other stuff. no, really.



Monday, October 29, 2007

Freecreditreport.com: use us or sing like a pirate.

Having done work in this category before, there aren’t too many other things that use fear to play on your emotions like the credit reporting industry. (Maybe life insurance.) Which is why I was surprised to see this funny spot for freecreditreport.com. Usually most of the stuff you see is a really bad informercial–as opposed to good?–or the hacker at work on your identity with the YOU ARE AT RISK: DON’T LET THIS HAPPEN TO YOU warning. The big sham these services perpetuate however is that they provide free credit reports. They don’t. You’re entitled to one set free from the major credit reporting agencies once a year, rendering this type of service unneccessary. (But for a small fee, they will ‘monitor’ your credit for ‘irregularities.’)

And pirates.

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1 comment:

Thinking In Vain said...

There's now a second one, which I just saw. These are great commercials.

Never sign up for it, but I enjoy them. :)

They must be premiering new commercials for all the saps having to hand out tootsie rolls to snotty 14-year-olds.

;)