advertising and other stuff. no, really.



Monday, October 22, 2007

Mercedes-Benz does BMW, I mean Suzuki, um, almost?

So what car brand is next? Dane Cook driving a Prius and saving the world? Mercedes-Benz tries their hand at the film thing that’s already here and gone. It’s part of the their larger Audi TV Mercedes-Benz TV effort. Good thing automotive companies don’t copy each other–much. Right down to the slow-loading interface.

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1 comment:

Joker said...

I had the "joy" of working for a car client.... and I've had the pleasure of seeing how they draft a brief... they literally lifted up a brief from another company, put reference material OF that company and say, adapt it to us and make it look better.... sweet. and then people ask me why I think advertising sucks.