Save Second Base is the kind of slogan/microsite/viral theme that an agency would come up with: “The campaign to save second base.” (Maybe John Cleese would even show up in a white lab coat.) Instead, it’s the creation of two high school seniors to raise awareness for breast cancer. But school officials banned the shirt, and naturally, what happens next? Like Harry Reid and the Rush letter, more attention drawn to the issue. Demand for shirts along with awareness of the issue is up, something that probably would have never happened otherwise. I wouldn’t be surprised if they appeared on Letterman next week either.When you watch the interviews though, notice how all the students are concerned about cancer awareness while the adults are the ones worried about the issue of sex. Now while condoms for middle schoolers may be going too far, the cluelessness of principal Waddams is apparent. Don’t tell him: teens are actually experimenting with sex! I always thought this was an approach the Susan G. Kolmen cancer campaign should have taken to appeal to the adult male audience though.
Tasteful is good, don’t get me wrong, but face it: it’s real hard to get guys at an Eagle’s game to wear a pink cap. They need a lot of coercing, and if they do buy one–which I did for the significant other–guys ain’t wearing it around unless it’s funny. Maybe if they used more of an innuenedo angle, they’d reach a bigger audience than the typical “But it’s for a good cause!” pitch. Correction: it’s for two good causes.
I’m on a roll.
Tags: Susan G. Kolmen
1 comment:
It's such a prude approach to an issue that one can't even begin to understand. This is a different generation and they're not mocking for mere mocks sake. Though the approach might be deemed distasteful, it can open a door to serious discussions among young people over a growing epidemic. Is it the best way to talk about an issue? Who is anyone to say yes or no? But they're talking about the issue. That's more that can be said of a hell of a lot of other issues like gun control, the spread of STD's, racism etc. Regarding shootings, parents focus on what the hell the person was listening to rather than see what was wrong with the person or touch issues that REALLY deal with the situation. They have a boob shirt, it's funny, it actually raises awareness, everyone wins. That principal now needs to proceed to take the stick out of his ass and at least pay for a blowjob.
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