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Monday, October 8, 2007

New Chrysler CEO can’t wait to grab strife by the horns.

And her first Bold Move? Working with ‘new media’ by targeting TV viewers by zip code. Yeah. That TV is cutting-edge new media for sure. Maybe her Toyota experience will come into play. Why not. Toyota is kicking Ford’s ass by basically running the same Built Tough messaging Ford ran for ages, couldn’t hurt to try it with Chrysler.

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