Less TV? More? That’s not a problem anymore with the spiffy new NMOMMID™ for 2008. (Nissan Metric-O-Matic Media Implementation Device.) And, if that whole ‘internet’ thing confuses you too much? Just call everything ads. Microsites, viral, banners, interactive kiosks. Doesn’t matter. It’s now just called ‘ads.’ Maybe they should ask Nike how to just, you know.
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