Playtex–the campaign for real bras?

This probably won’t win any awards, and there’s no big message about media manipulation and society as a whole, but the execution of this Playtex campaign feels a more genuine and natural than Dove’s new spot. (It’s definitely more upbeat.) There’s a microsite to send the typical e-card with your pic. The YouTube page is better though with women discussing how guys label body parts and stuff. There’s also a bloopers clip. While it’s clear both brands use models that are made up and attractive, Playtex looks like they chose to include more average-looking women, whatever average means anymore. Besides, Playtex isn’t trying to make a statement, just sell product. Isn’t that what a brand does?

Tags: Playtex