“We didn’t know how the hell to fix it–but we knew how to sell it.”

That perfect Dubya line comes from political hopeful Ray Hopewood, a parody campaign done for BigFix software. Terms like ‘enterprise software’ drive me nuts so anything that makes fun of it gets my vote. (Ouch.) While no Bob Roberts, it is a nice effort for a small software company to try and pull off. (The Ray Hopewood character is a little hit or miss for me, hamming it up in some clips while being spot on in others). Still, when ‘small’ brands like Microsoft and Symantec are living in the same category, you have to stand out in some way. With the exception of the Ricky Gervais Office Values, it’s definitely more creative than anything the Devil’s Spawn ever put out. They went the whole nine yards using Flickr, decent placement in Google search and of course the requisite microsite. Read more here behind the scenes of the project from Voce Communications in San Fran.

Tags: Ray Hopewood