advertising and other stuff. no, really.



Tuesday, November 13, 2007

Future brands, now.

“If everything that had to do with brand equity and brand personality were reduced to a simple five or six or even eight digit code to access your wireless web identity, what then?”

That’s part of a nice take on branding in the digital age from Martin Calle at Madisonavenew.com. Especially hits home for designers.

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