Nice to see D&G doing what it does best in primetime. Who said their exotic whipping boys were just for print. Gotta call it both ways though ref: if Snickers took a hit for their Super Bowl spot last year, so should D&G here.Tags: D&G, Dolce&Gabbana
4 comments:
not sure i agree.
snickers presented homophobia—it communicated that being gay is bad to the point of wanting to do physical harm to someone.
this d&g spot is more along the lines of levi's gay work, where they celebrate lgbt lifestyles.
at least that's my take after viewing the spot.
Allow me to clarify as only I can after posting at 12:10 am.
For me, it's not the homophobia aspect of the Snickers spot, it's the showing of two guys kissing in primetime.
Now whether there's homophobic tendencies behind the objections people will have here is reasonable to assume, I can’t argue that. My only objection is that I just don't like seeing two guys kiss, as free as they may be to do so.
Flyover America ain’t ready for it either. Although as pro-heterosexual as I am, the women in the spot kissing were inappropriate as well.
And here’s where I disagree with you, because it wasn’t done as a celebration but for the usual D&G shock value of blatantly over the top sexuality on display.
Like the guys, it was also done during primetime where you now are forced to have a discussion with your kids that maybe you didn't want to have at that second.
Well, agreed that a large segment of America is not ready for LGBT depictions (although shows like Will & Grace and Queer Eye have certainly eased the pressures). Also probably agree that D&G is into shock value, just as others like Benetton have sought to get attention. Only reservation would be if D&G is regularly supporting LGBT media and audiences. Absolut Vodka, Levi’s and American Express were recently honored for their advertising support and efforts. Don’t follow things closely enough to know if D&G is there too, but would imagine they might be. Again, Snickers was anti-gay—it was the product of jackasses making a bad gag at LGBT’s expense. Big difference, IMHO. Then again, D&G has not exactly established itself as being sensitive to cultural nuances.
Plus, it looked like the spot ran abroad, which makes a difference given the viewing standards in other countries. Agreed that it can make for awkward moments in American households. But couldn’t the same be said for advertisers like Victoria’s Secret? Or Viva Viagra?
Yeah no, I don't think G&L support is at all what D&G is going for. In this case the audience will make up its own mind privately. The Snickers spot made it up for them with the reaction shot of the guys pulling back.
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