advertising and other stuff. no, really.



Thursday, November 8, 2007

Get the gear!

Every candidate now also offers ‘gear’ for sale. Are you kidding me? ‘Gear’ is something you get with a 50 carton purchase of Winston. Best missed opportunity though has to go to Mitt. Sure, like all the rest, his online merch gets the job done, but where’s this year’s I LIKE IKE? Certainly not on his button. Everyone, repeat after me: freaking lame. That’s not being a leader–that’s being a follower. We don’t expect you to hop on an M1, but we do expect a little more in the copywriting department. Something as simple as:

We Get Mitt!..........Got Mitt?..........Iowa Gets Mitt.

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