advertising and other stuff. no, really.



Friday, November 23, 2007

Greenwashing, or just socially aware?

Interesting article on how companies of late may be too quick to jump on the green bandwagon. (You mean BP and Ford don’t want to help the environment? Shock. Awe.) Bottom line is that the green message will ring true if it comes from a brand that walks the walk. Slapping a cool yellow and green leaf in your ads isn’t enough. Daryl Hannah may sometimes come off as a little out there in interviews when she goes off on her corn rant–okay, many times–but at least her and Willie are doing more than lending their name to a cause. (And to be blunt: Willie’s been green longer than anyone.)

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