In an effort to bring you more value-added experiences here, I give you Pay-Per-Diss. Any brand who wants to contact me, I will artfully, skillfully and any other ‘ly’ you can imagine, craft a rant against any of your competitors and work it into the PPD blogging network–completely anonymous on your part. Hey Pepsi® brand people, does Coke® suck? It may not but it will when I’m done blogging about it. And they’ll never know it was you who put me up to it. Why? Confidentiality agreement. Yep. I’ll sign one. I’ll go to jail before I crack under pressure too. (Except of course if your competition pays me more first.)
Plus, because I’m so angry all the time anyway, they won’t be able to separate the diss from the actual blogger. (They call that a win-win.) Seeing that I’m so down with old school marketing talk, what about reach and frequency you ask? (76” fingertip to fingertip and I post about 8x a day here. Worse than some, better than others.)
Seriously, what have you got to lose? Why pay reviewers in their underwear to say nice things about you or your product? A product they never used until their post went up that day. Instead, pay someone to talk trash about the competition’s. The PPD legion is many, and you will never know when they might direct their blog fury on a brand.
One email does it all. Remember, if you can’t say something nice about someone, neither will I.
Tags: Pay Per Diss
3 comments:
brilliant!
Love that concept. But you better charge an arm and a leg 'cause the reputation and trademark protection lawyers will be on you ass in hurry. Seriously, I think that's a brewing battlefront. It's amazing how many so-and-sosucks.com sites vanish as soon as letters from the lawyers arrive. Even if they don't actually have a case, the deepest pockets win. EFF has some interesting pointers on this mattter.
Letters from lawyers = blog traffic.
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