“I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder.”
Combs said he will be responsible for everything from marketing the brand to deciding where to sell it, and will focus on attracting "movers and shakers" to the line.
Does this also mean he’ll be doing the banner ads?
Tags: Diageo, Ciroc vodka, Sean Combs, Diddy
Sunday, November 25, 2007
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