The unstoppable Eli.

In this spot at least. (Clip link on bottom left once there.) Taking into account that he probably signed on with Citizen before the season started, his clock management issues of late make this tie-in a little ironic to say the least. While it’s unlikely anyone could have predicted how he’d be doing at this point of the season, it’s still frustrating to see athletes doing so many ads before living up to their hype on the field. Think about it:

You never saw Billy Kilmer doing a Bud spot.

Not Mr. Punter’s Helmet. (Now, he may have been on the sideline with a brew in one hand and a cigarette in the other, but at least he had standards: no ads during the season.) And I know Citizen didn’t want to pay the NFL to show Eli in a Giant’s uni, but for a brand hanging out in Breitling territory, do they really need a caption that says ‘pro QB?’ Especially when the spot runs during a Giant’s game and his last name is, uh, Manning.

Tags: Eli Manning, Citizen watches