Sunday, December 30, 2007
Coke’s big-ass family.
Just caught this Coke Side of Family spot. Until now, although I understood the Coke Side of Life theme, I didn’t really connect with it. But this made me think back to the classic “I’d Like to Teach The World to Sing...” because that’s how big this feels. What also makes the spot is the ‘move down’ gag that we all do at tables.
Tags: Coke Side of Family
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Thanks for pointing this out MLB, it is brilliant. Sometimes going back to the basics does the trick, and here Coke brings me back to the basic joy of sipping sweet soda as a kid with my family.
Can't explain why I dig this. It pulls emotion in a way that funky people dancing around to fizzing bubbles can't. Makes me think that there could be a connection in this big bad world. Nice.
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