Since opinions are like blogs and everyone has one, here’s some last-minute snark of the year that was. (I didn’t have time to wrap these, sorry.)1) Echoed elsewhere, but please, go ahead and keep calling the storyboard ideas you pitch to clients virals. Doesn’t matter if the agency intern, the art director and the AEs end up being the only ones who’ll view it on YouTube, or that it won’t have the requisite 1.7 million views. All that matters among your five is that it’s a viral.
2) Even though 2008 is almost here, doesn’t mean you should stop putting www in urls.
3) When the client wants the creative to be the same no matter where it runs, (TV, print, outdoor, online, etc.), agree with them and tell them what an excellent way to repurpose content and keep the message consistent across all media.
4) If anyone ever asks about your interactive capabilities, tell them you have a blog and “it gets a lot of hits.”
5) At Web 2.0 seminars, you’re no longer an assistant project manager, be a director of consumer brand engagement and experience in the interactive space responsible for cross-channel optimization initiatives.
6) Remember, any PR is good PR. Always.
7) With Facebook, now you really are somebody important. Or at least connected to someone who is.
8) Creative budget cut? No problem. That cool microsite’s safe after all. Just charge more for media and take it out of there.
9) If the client asks “Don’t sites like MySpace have a problem with pervs and sex offenders?” Respond, “Yes, but only because our teen demo is there.”
10) So the brand did worse under your tenure after you brought in your own agency, followed by a drop in the stock price. To boot, you’re leaving with a golden parachute and a place in history–in your own mind at least. Because that’s what change agents do.
(Image found here.)
1 comment:
1. First off, I'd never seen the Mother spot, I was so missing out. Also, I'm definitely going to vote for Chris to give the boot to that red bastard. in regards to the point, I agree about the virals and the funny thing is, I have clients I still have to convince in regards of the mere existence of this medium. W..... T.....F ... Another side note, Garnier's sucks donkey dick.
2. Glad to see I'm not the only one having this epic battle with moronic clients.
3. If they can be cost efficient, I can be time efficient and get home in time for some Wii, messenging, blogging and of course, my night cap of porn.
4. If you're lucky enough, that client won't even know what a blog is and will start consulting you in regards to any bits of lingo they might come across.
5. Euphemisms make me gag... in any context. Or how they'd like to say it, a random display of soft sounding, tentative, harmless, pussy words cause me to react by commencing regurgitation reflexes occasionally induced by unpleasant sights, sounds, smells, the presence of crappy advertising, bullshit politics, or the presence of a penis, physical or metaphorical deep inside my gullet.
6. You gotta admit that life is often funnier than fiction.
7. Hooray I have over 400 friends.... and none of them write.
8. Budget cuts rule........ not that they're cool but that they shall apparently reign the advertising world in 2008.
9. Or also say, well if you don't count that picture of you with your aunt mildred and the case of pickles in your profile, I think it's kosher.
10. Nothing better than the good ol point the finger routine.
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