I think League of Clutch from Gatorade makes it now 192 career :30 spots. Freaking guy’s gonna need his own trading card with media stats just for all the promotional stuff he does. Using the eye candy flavor of the month technique with Ken Burns on steroids and blurred slo-mo stills, it’s a pretty compelling spot. Parts of it eventually break into full-motion, but the still-action thing was cool enough that I’d like to see the whole spot done that way.Regardless, Gatorade spots always seem to be on par with Nike in how cinematic their stuff is. They have a website where you can get more fictitious inspirational wisdom from some of today’s supposed clutch players. Minor stuff but for all-time clutch, I’m taking Elway, and while the interface for each player does a nice revolve trick, half the profiles aren’t up yet. (Btw, bonus points for spotting the typo.) There’s also a MySpace where you can upload your own clutch moment in sports history*.
UPDATE: See a spot on Agency Tart. In this Brave New YouTube World, I knew I shoulda waited a few hours because eventually someone was going to upload it.
*(If you can count the RBI double which I drove in during the agency softball game in July of 1996. This after swinging at the previous pitch so hard that I lost balance and fell down. Refusing to brush myself off, and dismissing the scorn, redicule and taunts of my coworkers, I dug in for what soon be my moment of glory. Yeah. That counts. I am so money.)
Tags: League of Clutch, Gatorade
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