Funky ad with a headline in wtf? territory. It’s for the Bb.U Model Project, a hairstyling university in NYCrun by Bumble and bumble. I like the look of the whole thing but you literally have to stumble through it to find out what they do. The spelling of the whole tHinG sloWs down how YoU read the name too. But to parasteal from Gny. Sgt. Hartman, “...it’s hard to read and it’s funky–and funky’s enough.”Tags: Bb.U Model Project
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