advertising and other stuff. no, really.



Sunday, January 13, 2008

Billy Mays–an American original.

I don’t think people understand what they’re witnessing here. This may be the greatest pitchman in American advertising history—in his prime. Ron Popeil? Yeah, oh, what? George Foreman? Please. Billy ‘OxiClean’ Mays has them all beat. Ding King. Turbo Tiger. Steam Buddy. Talk about a body of work. Let’s think about that last one for a sec:

The Steam Buddy.

And he could rest on his laurels, taking anything that came along like Dinero, but he won’t. His latest masterpiece? Mighty Putty. Cut it. Roll it. Stick it.

I bow.

Innovate? You know he still does. Check out the brilliant use of stunt arm in the suspended cement block segment. Does anyone skirt danger like this man? Sure, none of these commercials would be caught dead at an awards show, but the
Michael Jordan of the infomercial doesn’t care. Why? Because Billy moves product. And Billy’s okay with that. He really is.

Kid, you got moxie. Keep practicing and one day, you just may get called up to the bigs.

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3 comments:

Anonymous said...

I’m pulling out my credit card just thinking about him.

llcooljessie said...

He's also breaking ground for all disabled folks, as he is clearly, quite hard of hearing.

Joker said...

I'm still a fan of the juiceman and Mr. Ronco has it down with the:" you won't pay 250 or 245 dollars, you won't, pay 230 or 235.... etc etc etc etc etc etc etc until you get to a ludicrous amount. But Mighty Putty? I bow.