When it comes to guerilla, you have to go big or go home. I totally dig this campaign and the various placements, and ya gotta polarize and all that, but, my only thing is if someone got hurt running to help who they thought was a real person. Minor nit though. Every other piece in the campaign is cool. (Thought Gadgets for the find.)Tags: Red Cross
2 comments:
Aw, but they totally missed a golden opportunity to have an escalator reference. ;)
I think it needed more blood.... oh well.
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