I was inspired to do more brand-ku after seeing a :30 for Cheetos’ new absolutely cool Orange Underground, but 5-7-5 just wouldn’t be enough words to describe it. Fully integrated, clips, site, recipe downloads, blog, TV, etc., that will get people spending a lot of new time with the brand for sure. Looks like there’s also events planned for 4/1/08 as well. I say ‘New’ because this ain’t like anything Cheetos has done previously. Little things like using a Blogger blog and posting stuff some time ago instead of the night before it launched. A YouTube clip of the :30 spot which is actually someone taping it off the TV, then uploading it. A site with design and programming that looks and runs flawlessly. Really well done by Goodby Silverstein.
Next time your client wants to do another banner ad because that’s what they think ‘interactive’ is, hit them in the head with the conference room phone and show them this site instead.
Tags: Cheetos, Orange Underground