I was inspired to do more brand-ku after seeing a :30 for Cheetos’ new absolutely cool Orange Underground, but 5-7-5 just wouldn’t be enough words to describe it. Fully integrated, clips, site, recipe downloads, blog, TV, etc., that will get people spending a lot of new time with the brand for sure. Looks like there’s also events planned for 4/1/08 as well. I say ‘New’ because this ain’t like anything Cheetos has done previously. Little things like using a Blogger blog and posting stuff some time ago instead of the night before it launched. A YouTube clip of the :30 spot which is actually someone taping it off the TV, then uploading it. A site with design and programming that looks and runs flawlessly. Really well done by Goodby Silverstein.Next time your client wants to do another banner ad because that’s what they think ‘interactive’ is, hit them in the head with the conference room phone and show them this site instead.
Tags: Cheetos, Orange Underground
5 comments:
Finally, an online effort that isn't cheesy... oh the irony.
Glad you dig! Your Random Acts of Cheetos intuition (and interactive marketing mojo) is flawless.
Now come join the movement and help us stick it to the man!
Thanks for the kind words,
Cheet01
Cheet01 is absolutely correct, everyone needs to loosen up and have some fun. This isn't about vandalism or even terrorism with cheetos as some may think, everyone has gotten so stiff from the monotony of boring lives, that nobody can take a joke anymore. This is exactly what the world needs and people need to start doing it. I'm going to have my RAoC posted on YouTube by tommorrow.
By the way, Cheet01 works for Frito Lay and Anonymous works for Goodby.
Some creative directors today think that they can add a microsite to the list of deliverables and check off the consumer engagement box. This isn’t about vandalism or even terrorism with cheetos as some may think, everyone has gotten so stiff from the monotony of boring lives. The creative team for Cheetos has spent a great deal of time to tell a unique and interesting story.
Cheers,
Nancy
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