Noticed on Google today how they’re celebrating the 50th anniversary of Lego. Could just be a random cultural icon they’ve chosen to feature, but, maybe not? Will Pepsi-colored Google logos and characters start showing up? Or Coke? LOT of views on Google each day that ain’t on re-runs at night lately, thanks to the WGA strike. Just an idea.Tags: Legos 50 anniversary
2 comments:
Google has done stuff like this before. I think it's more a celebration of nerd-core than it is of corporate sponsorship. Kind of like when the Apple home page became a dedication to George Harrison after he died. You know, because Apple's so revolutionary and all.
Steve Jobs famously lured John Sculley to become Apple CEO by asking, "Do you want to sell sugared water all your life, or do you want to change the world?"
Legos are a product good for learning, building, and thinking visually, mathematically, and creatively. Pepsi and Coke are products good for sitting and staring at a movie or television screen, rotting your teeth, and making yourself fat.
Google routinely runs one-day logos for holidays and the birthdays of painters and sculptors, and might someday run one to praise Slinky or Duct Tape, but I wouldn't expect a soft drink endorsement any time soon.
I'm pretty sure Google didn't charge Lego anything, and wouldn't take money to run a one-day logo, although I could be wrong.
Also, George Harrison wrote at least one song about his taxes being too high, so I'm not sure he and Apple were so far apart in concerns. On the other hand, I don't want to be too hard on the guy-- the commercial/revolutionary dichotomy is a false one, because except for a few rural survivalist recluses, we do all use and like money, goods, and services, however radical our political agendas. Even the survivalists probably scrape up some cash to spend on manufactured metal products like axes, and are probably brand loyal and susceptible to in-store advertising when they do.
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