With the YouTube contest thing. Okay already. I submit. Do I win now? $61,000. $22,000. $12,000. Somewhere along the way the brief for the contest page must’ve said “Add dollar amounts, no matter what they are—people like that.” I’m not bagging on it, the page is well done and all; it has nice prizes too. The cost will probably end being a small amount for building awareness over a few months, especially compared with running this on TV. Wonder though if this as far as brands will end up pushing YouTube.Most seem to be now taking the usual offline sweepstakes promotions they’ve always run and putting them online—ask for clips from viewers that match a given theme and there you go. There’s nothing really cool being done with the Youtube experience in general, not just here. Basically, they’re treating YouTube as a hard drive to store videos. Viewers can’t even vote on them—a panel of agency and brand people do. Opportunity missed to really involve customers with the brand.
Tags: Nature’s Valley
1 comment:
The voiceover here is so weak and trying too hard that I want to stuff this guy's mouth with three of those dry Nature Valley Sawdust Bars and then deny him anything to wash it down with.
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