Seductionbylight.com is the latest attempt by a brand to do something in the online space beyond a simple banner ad or YouTube contest. The film is for the Aurea, a new HD flat TV from Philips for the European market, featuring the work of director Kar Wai Wong, (concept by DDB). No, I didn’t know him either but the film and site sure are lush, although the dialog seems borderline pseudo noir-ku:Light, you tease me so.
My soul yearns for R, G, B.
Illuminate me.
Tags: Philips
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