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Tuesday, February 19, 2008

All causes need one thing—a good acronym.





Methodists for methane, Wiccans for windpower? Forget cute metaphors like a $ made of gas. Takes too long. You need an acronym like
F.U.S.E. when talking about united faiths for sustainable energy. Something catchy for people to remember. Keep it simple though and don’t make it like that toll free number the bail bonds guy uses either: 1-888-525-9BND, (that’s 1-888-525-9263).

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