Homeless shopping carts.

Abandoned online shopping carts is a real problem. The solution: show carts in the real world rounded up by Liberty Fillmore, the Cart Whisperer at nomoreabandonedcarts.com on behalf of VeriSign. Love the concept but I’m wondering why not show things that people were going to buy before they left them, which is the real problem of abandonment, somewhere in the range of 25-75% of the time also. (SEO/SEM freaks can argue over the exact figures but they know it’s a big problem for the industry.) Still, small nit aside, this is a fairly involved site for an awareness campaign with some funny content.

Tags: VeriSign