No butts about it.

Relax, suspect’s copy, not mine. Oh wait, it isn’t. Great pun opp missed, don’t you think? Yeah, you do!) So now consumers, media shops and PR firms are handling creative, guess there’s nothing left for agencies to do. As part of the Smoke Free Movies International Week of Action in LA, (SFMI•wuh?), a trailer ran before movies warning kids about the dangers of smoking, even in PG-13 films. Don’t know how effective it is or will be, but like everything in Hollywood, PR firm The Rodgers Group said it tested well among the teen audience. Because you know how focus groups are always accurate.

Tags: International Week of Action