Monday, February 25, 2008
Your new user-generated Dove spot is here!
Okay, whatever. Sure hope the winning ad actually gets to run by itself one day without the support of the brand before and after.
Tags: Dove Cream Oil
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4 comments:
what a piece of shit.
plus, if dove wanted to keep with its real beauty pap, why go with amy in a sexy dress? wouldn't it be more in keeping with the campaign to present, say, tyne daly instead?
Ha, good point. Having Amy bookend the spot just makes the UGC come off as even more amateurish.
“Made by a real woman”
(Yeah. With clips from the agency.)
I don't mind the bookends - it showcases how the ad got on air in the first place, which makes it more interesting.
Perhaps they could have chosen a better spokesperson, but at least she looks healthy!
@casey-agree that it tells you about the clip, but their whole thing is that one of the ‘regular’ people out there did a commercial all by themselves. Well, they should let it run without help from Amy. They’ve hyped it enough elsewhere. Otherwise, all they‘re doing is showing that the UGC experiment isn’t strong enough to run on its own.
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