New :30 out for Gain, (no clip yet), with a couple discovering a maid who loves their hotel sheets a little too much, ending with a url which leads you to a site I can’t quite figure out. It’s a backyard of products that play. No connection to the spots, which could’ve been a funny collection of scenarios to include somewhere. And the story section has flying bottles that just hover. While I know how people dig their household products, it’s a little hard to believe some of the comments in that story section are real:James T: I love the smell. It's so adorably smelly...I mean that in a good way.
bob S the Gainiac: [[ Yes, I said Gainiac ]] omg i can't stop using gain. every day. i wish i could drink it. no, not really. but it does smell good.
No guys talk this way. Ever. This is yet another site with product info masquerading as eye candy that I might’ve pushed further. (Tide’s shown you can have some ‘freak’ in the same category, so why not here.) Doing laundry usually means conversation with someone, even the voices in your head. Basically, anything to kill time, right?
Take their backyard scene and create a series of gossipy neighbors who won’t leave you alone. Have a bunch of topics to choose from that they go off on. Or, do a virtual laundromat with flickering lights and the freak you met at 2:00 am with eight duffel bags of laundry. The one who asked for extra quarters because he only had a fifty.
“True story, I swear.” — Bill G.
Tags: Gain
4 comments:
Every loser and weirdo with Internet access is going to find better and crazier websites to visit than this, so who are these people barking at each other in the Gain comments forum?
Can't stop using Gain. Wish I could drink it, And die.
Dunno BG. This seems to fall into the "Clicking Through The Internet" category.
As in "our customers will be clicking through the internet (similar to clicking through their TV cable box) and find our website and they'll be engaged and spend time with it."
Why?
Why, given the wealth of fun activities to be had online, would someone go to the Gain website? It's just not a product people feel that much connection to, nor is there any usefulness to the site, nor anything that's more clever than unbranded content.
And if the only way I'd know about the site is from the TV commercial...
Rant over.
Agree Tt - It was more frustrating just trying to click on stuff that didn't seem to work.
I would have never even thought to go to Gain's website if it wasn't pointed out to me.
I don't like how you can't automatically turn the audio off and really who is going to actually take the time and effort to make and use those shirts and tattoos??
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