Tuesday, March 11, 2008
Put broken glass in your attic, stay warm.
How else am I going to make environmentally-friendly insulation sound sexy. Got this spot for Earthwool that they made to promote it by Editz in the UK. (Part two here.) Nice payoff and all, great post, but one ironic thought comes to mind: for an eco-friendly brand, what was the carbon footprint of the production on this one. (And a tip for Earthwool: mask for the dude installing that stuff on your site. Recycled or not, lungs like any type of fiber. Yeah, I’ve installed a ton of that stuff, (*cough, cough*).
Tags: Earthwool
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1 comment:
thanks for your comments, the production hasn't been 'carbon offset' yet but I guess we need to make a pledge/do something... as we're all about the 'green thing'.
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