Saw this over on laboratory101. Basically, the Cadbury drumming gorilla vid spawned a ton of remixes. If you haven’t seen them, now you can. They may be the first major brand I can think of that didn’t just watch YouTube nation take control of where their spot went. Instead, they gathered all the best clips into one location: brand releases video, fans mash it up, brand says thanks.There’s also a point made in the subsequent articles about how brands will do more of this type of aggregation in the future rather than create original material. They might. But you still need cool ads in the first place to parody, no? Otherwise, there’s going to be a lot of creative inbreeding going on. And last time I looked, YouTube nation has trouble creating a halfway decent spot with supplied artwork. Somehow, I don’t see them as the future, (Diet Coke and Mentos notwithstanding). Unless of course, we keep lowering the bar as far as what’s acceptable quality-wise and cellphone street mosh becomes the new black.
Tags: Cadbury
1 comment:
regardless of the miasma of crap this sort of thing might produce in the future, i do think that this kind of response is refreshing and worthwhile. very cool... and purple.
someone want to fill me in on the relationship between chocolate and tricked out trucks, though? transportation notwithstanding. because i'm hoping it's slightly deeper than that...?
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