Hillary wins PA. Sorry Daniel.

Daniel Kingery is running for president.

He doesn’t have TV spots or print ads or a YouTube contest.

Just a website.

And a not so hi-tech campaign of driving around the country and putting up business cards. Like the one I grabbed at my local deli today off their community bulletin board.

Plumbers. Driveway sealers. Presidential candidates?

So what does this have to do with advertising.

Well, it might be a case study in watching the Democratic brand self-destruct. Not because of their prolonged delegate selection process. They’re just following the rules the way they were set up. (It does look bad though guys, really.)

But what you notice is how heading into last September, this whole thing was theirs to lose. And now, with a constant stream of he-said, she-said, it’s like watching one of those sports collapses in progress, the kind where one team is up by 20 or 30 points, and the other team comes back.

And where does Daniel fit.

Well, he’ll probably say he has no shot.

But it’s not because he doesn’t have a slogan—he has two.

Agenda? Yep. It’s right there for your perusal. (Okay, it may not quite fall inside the typical range of expectations you have for a candidate, but there are some things you could get behind.)

Can’t be because he’s spending $11,000 on pizza for his campaign either—his driver’s side door won’t even open.

Doubt it’s his lack of candor:

“At various other times in my life, I've been a thief, adulterer, verbally insulted others, drank, smoked, killed, and lied among many others that I'm not so proud of. However, because of the lessons I learned from of those activities, I'm not ashamed of them either. If the details of any of this is that important to you, just ask.”

Would Hillary be that honest? I guarantee I would remember someone shooting at me as I got off a helicopter in a foreign country.

Having served his country, I’m sure Daniel would as well.

But watching her yesterday rise yet again from the ashes to give supporters another rah-rah thank you speech, notice how she’s now become a candidate of hope, when two weeks ago she was a candidate of experience.

So identity crisis + memory lapse = our future?

Then you listen to her talk about how either choice is a win-win for America, (first black president or first women president, dealer’s choice). Problem is, the notions of race and gender that we’re trying to put aside become even more amplified—because she keeps mentioning them.

While this next part is just me projecting as only I can, I think ultimately this sets McCain up to pick Condi as VP. A move designed to trump the Dems on both those win-win issues. The result? A race too close to call that Tuesday night.

And so where does Daniel fit?

Here he comes. Ralph Nader, just another Daniel who doesn’t really matter, driving down the road, ready to give his 3% of the vote to whoever needs it most.

Tags: Hillary, 2008 election, Daniel Kingery