The verbalization of ad words continues. (In this case, it’s more like personaverbalization because Jetting knows you. It is your friend.) Regardless, will it be enough to help the airline who’s in search of damage control over recent problems with service? Dunno. For any brand, is it ever? Especially when people are pissed at your service. The campaign all over the subway though sure is peppy and they have a spiffy site called happyjetting.com. While the graphics are consistent in terms of style, it does two things differently : 1) Runs a bunch of different lines at once rather than releasing new ones over time and 2) Mixes eras in terms of imagery from one piece to the next. Happy Jetting, ad bitches.
Tags: Jet Blue, Happy Jetting
Wednesday, May 21, 2008
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