Tuesday, May 6, 2008
Stay thirsty my friends.
Happy post-Cinco. This is an older campaign but one I just discovered yesterday. Dos Equis created The World’s Most Interesting Man. Owing a nod perhaps to the W+K Old Spice work, this one does the camp thing perfectly for the beer category. Website, videos and so on. Notice the lack of the term ‘viral’ because no real Hercules beard ‘n blazer wearing man would ever call them that. No, they’re just videos.
Tags: Dos Equis
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3 comments:
I get the feeling this is an homage to Ogilvy's Scweppes and Arrow shirt men, a nice little amalgamation, actually. My wife hates the campaign because I laugh at the spots every time, then look at her to see if she's laughing.
She's not.
Gahhh! Proofreeeed: Schweppes.
dumbest ad i've ever seen. i'll stay thirsty; i'll do it by not drinking your beer.
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