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Thursday, June 19, 2008

Forget sharks, there’s something scarier out there this summer.

In the publishing world, the creative equivalent of the FSI has to be the book promo. That narsty quarter page ad in the back of US Weekly shouting about the latest Harlequin release. And just in time for summer reading comes Sail from America’s No. 1 storyteller James Patterson! As the trailer on the site shows, if there’s more better drama with higher stakes on the high seas, I haven’t seen it. Nor have you. And if that’s not enough, check out another one from the master.

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