Russell Simmons, giving diamonds a good rap.

Saw this JWT/NY PSA and wasn’t sure what to make of it. Simmons heads up DEF (Diamond Empowerment Fund), an organization raising money for education initiatives to empower economically disadvantaged people where diamonds are a natural resource. (*Takes breath*) Now, the only things I know about the shiny little stones, (besides being expensive and every kiss beginning with ‘K’, awwww), is the little PR mess surrounding conflict diamonds. Thanks in part to the film Blood Diamond or an occasional Amnesty International PSA. Problem is, I don’t see any of that mentioned on the site though. Seems if that’s the public perception out there, it needs to be addressed somewhere. At the very least, acknowledge the problem and if you’re working to correct it, no?

Tags: Diamond Empowerment Fund