Baggage claimvertising.

Don’t play dumb, you knew it was coming: Baggage carousel advertising. (Can toilet stall ads be far behind?) Perfect for brands trying to capitalize on the good mood most travelers are in after a carefree flight. Although the release says it’s a new advertising medium, I beg to differ. Like the lost tribe that remains undiscovered, some advertising mediums should be left untouched by man. Maybe because...

End of long trip..>..Made longer as his and her wearing tourist couple saunters off plane in front of me..>..Walk 1/2 mile to baggage claim past waiting and legit—I’m sure—airport taxi ‘services’..>..Wait minimum 15 minutes for conveyor to start..>..Universal sound of submarine ‘DIVE’ siren, but then wait another five for bags to even start appearing..>..Rambo 1,000 yard stare now focused on the end of conveyor belt searching for bags..>..Bags pass—not mine of course—but, mocking me nonetheless with their victory lap as if to say: “Yeah, I have an owner picking me up, bitch.”..>..Staring now at spot in front of me wondering why I keep choosing this airline..>..Oh look, your brand’s FUCKING LOGO for the 10th time..>..His and her luggage goes by—why not,why shouldn’t they leave before me..>..I now wonder if bags went into luggage relocation program..>..Finally, bag in sight.

So by all means, let me build a positive association in my head of your product and that experience. Unless of course it’s Excedrin.